What Should I Post Today? 7 Go-To Content Ideas for Local Businesses

Ever stare at your phone, wondering, “What should I post today?” 

You’re not alone.

Running a small business is hard enough. Now you also have to think about creating social media content on top of everything else? It’s overwhelming. Some days, it feels like you’ve got nothing to say. Or maybe you feel like you’ve already said it all.

But here’s the thing: You don’t have to be a professional marketer to come up with great content ideas for small businesses. You just need a few go-to ideas that actually work.

This blog is packed with simple, smart content ideas for small businesses that will help you stay consistent, build trust with your audience, and show people why your business matters. No fluff, no fancy terms — just real stuff that works.

1. Behind-the-Scenes: Show What Happens in Your World

People love getting a peek into the real side of your business. Show them what a normal day looks like. Maybe it’s your team prepping for a job, making a product, or setting up your shop.

You can post:

• Morning coffee with your team
• Packing an order
• A time-lapse of setting up for an event
• Prepping a dish or mixing ingredients if you’re in food

This kind of post feels honest and builds connection. People trust businesses that feel human. That’s why this type of content works so well.

Pain point: You feel like your day isn’t interesting enough.
Solution: Your everyday life is interesting to someone who doesn’t live it. Just show what’s real.

2. Answer a Common Question

Every business gets asked the same few questions over and over. Instead of answering them one at a time, turn your answers into content.

Try posts like:

• “How long does shipping take?” — Let your audience see how you package and prepare items for delivery.
• “What’s your best-seller?” — highlight it with a fun fact or short video.
• “Do I need to bring anything with me?” — list it out in a quick story.

These posts show you care and give helpful info — and they’re super easy to create.

Pain point: You’re tired of repeating yourself.
Solution: Turn those repeat questions into ready-to-go social media content ideas for businesses.

3. Showcase a Happy Customer

Got a customer who loves what you do? Share their story!

You can post:

• A photo of them using your product
• A video of their reaction
• A screenshot of their review
• A short quote with their permission

These posts build trust. They also show future customers what kind of experience they can expect.

Pain point: You don’t know what to post that builds trust.
Solution: Let your happy customers do the talking for you.

4. Throwbacks and Milestones

You’ve come a long way. Don’t be afraid to show that.

Try these:

• A “Then vs. Now” photo of your shop or brand
• A post celebrating your anniversary
• A behind-the-scenes from your very first day
• A shoutout to your first-ever customer

People love seeing growth. They also love rooting for a small business that’s been putting in the work.

Pain point: You feel like you’ve posted everything already.
Solution: Go back in time. There’s gold in your story.

5. Teach Something Quick and Helpful

Share a tip that makes your audience’s life easier. It doesn’t have to be complicated. The goal is to give value.

Here are a few examples:

• A quick styling tip if you sell clothes
• How to reheat leftovers if you’re a restaurant
• The best way to clean or care for your product
• A simple “did you know?” about your industry

This shows your expertise without being pushy. It helps build respect and loyalty.

Pain point: You’re not sure how to create content for small business that people care about. Solution: Teach a quick win — it’s helpful and positions you as the expert.

6. Show Off Your People

The folks who work with you are key to your success. Show the faces behind the brand.

Here are some fun ideas:

• “Meet the team” posts
• Birthday shoutouts
• Work anniversaries
• Staff picks of their favorite products

When people see the real folks behind a business, they feel more connected to it.

Pain point: Your brand feels too “business-y.”
Solution: Human faces make a brand feel warm and friendly.

7. Let Your Audience Join the Conversation

People love giving their opinion. So ask them!

Try this:

• Post two items and ask, “Which one would you pick?”
• Ask a fun question: “What’s your go-to order here?”
• Post a poll or quiz in stories
• Ask for name ideas, favorite flavors, or color votes

Interactive content gets more engagement and makes people feel like part of the process.

Pain point: Your posts don’t get many likes or comments.
Solution: Ask people to join in. Engagement starts with a question.

Bonus Tips to Make Posting Easier

Batch Your Content

Pick one day a week to plan and create a few posts at once. It saves time and helps you stay consistent.

Use Templates

There’s no shame in using Canva or similar tools to keep your posts looking clean and on-brand. Keep in mind, this is usually for branding purposes only. It sometimes gets the least reach so, use these sparingly. It is a great way to get information out and stay on brand when someone is simply scrolling through your page. 

Reuse Your Wins

Got a post that did well a few months ago? Tweak it and post it again. New people are always finding you.

Keep It Simple

You don’t need to post every single day. Start with 2–3 posts a week. Quality matters more than quantity intially. When you are ready to take your game to new heights, post daily. 

Final Thoughts: You Got This

Posting content doesn’t have to feel like pulling teeth. When you’re stuck, go back to these 7 ideas. Keep it real, keep it helpful, and keep it human.

These content ideas for small business are easy to start, fun to post, and proven to help you grow.

You already do great work. Now it’s time to show it off.